The power of Viral Videos..

Hi friends hope you all are doing well.Welcome you to my seventh blog post. This week's topic is a really interesting topic because we have a freedom to write under any topic which we like so I have written a blog about "How viral videos affect brand". I hope you will be able to grab a good knowledge about this new trend.

In simple terms Viral Video means "videos becoming popular through the process of internet sharing, typically  through video sharing websites, social media and emails. Viral videos became more popular with the development of social media. Now it has become a common trend. The best example is  PSY Gannam style video. There are lots of people interested in that video all around the world as result of high sharing. Not only that but also the marketers converted it as a good opportunity for their business purposes. Following is that video.

  
We are not defining all videos as Viral videos, to become a viral there is a process its as follows. For instance my friend tells about a video which he has seen, then I watch it and likewise I pass it on to my friends through websites, social media or emails. Then they watch and like it and forward the link or clip to more people. The popularity of the video spreads like a "virus", that's where the word "Viral" can be applied to describe this phenomenon.   

 Business also can yield benefits if they make right type  of videos.There are lots of  ways to create viral videos one way is "Slice of life". The best example is singing cat and dancing babies phone application video, they are entertaining, shocking or inspiring videos that have no other purpose than to amuse the audience for as long as they can.There are some other ways "talent and skill" that means use exceptional singers, musicians, artists, performers, dancers and draw a lot of attention.Use "celebrities" is also a another type of viral video.
It will help the business to go beyond their current situation.The best example is 'The old spice guy" video campaign as a result of that viral campaign they attracted a lot of attention all over the world.

   














basically viral videos are based on two platform.They are funny and serious so business people can provide genuine values to viewers not only funny stuff. As a example "how to bake a cake" ,"how to apply light makeup" and etc.it will help to create good account of you and your business in the minds of your prospects.It will create different benefits to the company;

• Massive exposure - Since YouTube is the second biggest search engine on the web this puts videos in a strong position to get viewed from highly motivated prospects.As well as if a video is more popular and well optimized it can gett on the first page of Google's universal search results.
• Low investment cost.
• Built authority.
• Better brand recall.
• Big inbound traffic boost - YouTube and other sharing videos allow to post a link back to your website in the description section of each video therefore it will direct you to the relevant place without any traffic.

Since viral videos create more benefits to the companies I believe that this is good way to communicate brand with a good impression. And also it has strong ability to influence on brand now a day..

Thanks for your time...good luck!!