This week I'm going to talk about Social Media Marketing; when we talk about SMM the first thing which comes to everyone's mind is making advertisement in FB, Twitter, Google + or Youtube but this topic goes beyond that.Just visit this site to get a good idea http://searchengineland.com/guide/what-is-social-media-marketing . Not only that but there are lot of videos on SMM in Youtube. I will share some of them.
We know only few Social Media networks, but there are lot like Linkdin, Myspace, Skype, Google +, Live journal, You tube, hu lu, Net Flix, Daily Motion and etc. Social Media allows individuals to interact with one another and build relationship. This is a good way of doing marketing because marketers can directly approach to the customers and it gives the ability to know their positive and negative response on products or the brands. Main advantage of SMM is it helps to create brand awareness and likability.
There is a framework to develop social media plan.They are;
- First want to get a good idea about current situation. (Listen)
- Then want to do a "Social Media Brand Health Check" to identify vulnerabilities, action points, sentiments and other business insights. (Analyze)
- After that want to set objectives which we want to achieve within SM timeline. (Set goals)
- Taking necessary actions to achieve goals. ((Engage)
- Finally want to do paid campaigns and timely promotions to amplify SMM. (Amplify)
Key to the "Your Level of Satisfaction"
0 - Totally Dissatisfied
1 - Somewhat Dissatisfied
2 - Neutral
3 - Somewhat Satisfied
4 - Very Satisfied
Overall Pizza hut brand is doing good but they are not much successful in SMM since there overall score is 60.It wants increase in many areas.
My selected brand has around 10mn fans and competitor brand has around 8mn fans in Face book. You can just check it by Googling. When local fan base of Pizza hut is compared to the total fan base it has very low percentage that is only .34% .Since it is a universal brand Pizza Hut want to do more promotions to attract customers through digital media.
There are 328,278 followers in Twitter for the Pizza Hut and 205,173 followers for Dominos. Pizza Hut leads by just 123,105 followers that means Dominos give good competition to Pizza Hut Among all followers 83% are good followers of Pizza Hut and Dominos has 71%. In a You tube there are 2,764,143 video views for Pizza Hut and 2,063,909 video views for Dominos.All the times both company have almost same figures.Not only that these two companies are in other SM too like Google +, Linkdin and Myspace.
PH Dominos
People talks about Pizza Hut more than Dominos (PTA). Klout score measures a brand on line influence and convert to scale from 0 - 100. Pizza Hut brand has 87 score and Dominos has 85 score which means they both are in almost same place. People tweet more about Dominos than Pizza Hut that means Dominos followers are more engaging with internet than Pizza Hut followers. People have bad experience on Pizza Hut than Dominos and since Pizza Hut has only a little excess market share than Dominos they have to think about their strategies twise because Dominos gives a good competition to Pizza Hut.
Through out this research I came to this conclusion, Pizza Hut is successfull in SMM but they have to more efforts to compete with Dominos.
grt
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