How FMCG brands can reach to the right target audience using Google display network

Hi friends!! today I'm going to talk about little bit different topic but it's not a new to us. This week topic is about the effective selecting of TG by using display adds on Google display network. First of all we look at the idea of Google display network "Google's network for displaying sponsored ads besides its search engine. This can include YouTube, other social media, Google partnering websites and other Google properties. The Google network supports all ad formats and can provide demographic targeting. There are different ad formats in Google display network and it supports to indicate ads on a different placement such as news sits, blogs and other niche sits across the internet.

      
These ads which can be in text, image, video or niche media format can be targeted automatically according to the key word you select.I hope now you all have a good idea about Google display network then I'm going to explain you about how it apply to the FMCG sector. There is no specific age group for fast moving consumer goods sector because all most all the people engaging with them even infants too.Therefore it's not a very difficult target to achieve and its' an easy access tool available for design and broadcast companies banner advertisement. Not only that but also Google ads help to create awareness for trendsetters or new comers the main reason behind that is the internet engagement of the consumers increase rapidly. And also the development of technology help to marketers create their ads in a more attractive way.  

  

When creating Google ads, marketers want to think about some factors to address right audience at right time.

• What is the product or service do you want to promote - Because marketers can create separate ads for the different product lines based on their nature.
• Where do you want your ads to appear - Here also marketers can elect to show ads on both search and display networks or only the display network then can select places where you want to show your ads.
• What are your bidding and budgeting preferences - Here marketers want to set maximum daily budget for campaigns.

Some times people ignore Google ads therefore marketers should have a ability to create ads more creatively. Because Google ads help to  create awareness about products, generate more sales to the companies, good tool to grab special place on consumers mind and also help to create brand loyalty. 

The following chart will show the power of Google ads on FMCG sector according to the 2012 statistics.

   

As a conclusion I recommend that every company want to measure their performance on google ads and want to take relevant actions (whether the ads appear in a relevant places or if not want change it and is their any impact to the sales like wise)Therefore its' better to start google ads on lower budget..