The
Digital Marketing revolution.
Is
Sri Lanka ready for that???????
Digital marketing
is marketing that makes use of electronic devices such as computers, tablets, smart phones,
cell phones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing a major component
of digital marketing.
Digital marketing is a marketing process which leads
to the development of any organization or brand by using a variety of digital
channels such as email, social networks etc.
Advantages of doing Digital Marketing:
- Ability to reach mass amounts of customers
in less time
- Ability to works well with social
media networks
- Ability to communicate directly
to your niche/target market when executed properly
- Ability of interact with audience
- Campaigns can be easily adjusted/scaled
up or down
- Provides additional branding and
promotion for your company or product
- Less expensive
than traditional marketing campaigns
- Easy to measure
the success of your campaign
Facebook, Google, Twitter, SEO, eMail Flyers, Youtube,
Blogs, Groupons, Mobile Apps etc… have already become trending concepts among
the corporate world as well as the business professionals in Sri Lanka. This
emerging trend shows the marketers where their customers are and where the
competitors are heading to. It also necessitates them to make their online
presence felt. It is increasingly becoming evident that today’s business
world, which is backed by digital technologies, are breaking the barriers
created by the traditional marketing theories and practices. It is moving
towards a new era of marketing, creating extraordinary opportunities for both
big and small companies.
But when compare to the global situation Sri Lanka is still
far away from development because of different kinds of barriers such as; infrastructure,
technical knowledge and so on…Not only that, there are some peoples who still
believes in traditional marketing. They do not like to change their mind.
But now there is a digital marketing trend in Sri Lankan society.
Therefore everybody tries to catch up with it. To create a digital revolution, as
marketers we have a huge responsibility because we have the power to influence consumers
mind without them knowing.
In conclusion I can say we are in the game with a lot of
obstacles on the way!!!!
We can only hope for a better outcome.
