Tuesday, June 25, 2013

My First experience on Flash Mob

Hi friends today I'm going to talk about one of my real experiences. First of all I would like to thank Ms.Samanthika, Mr.Amitha and all other lectures who shared their knowledge on digital marketing.

According to our Digital marketing lecture content we have to maintain our personal blog for our individual assignment and a digital marketing campaign for a particular company which we can select to do our group assignment.

Therefore as a group we selected "Salon Liyo" which is situated at Nugegoda for our group assignment.The ultimate objective is to attract more customers for our selected organization by using tools which we learnt through the lecture Digital marketing series. To achieve this target we did lot of e-marketing campaigns like Facebook page, Twitter account, Liyo website, SMS campaign, Facebook advertisement, YouTube channel and a flash mob. Among all those activities flash mob was a very exciting experience because we had to be organize it and do it in a very short time period. It was an amazing experience in my ever life.

We selected the Wetland Park in Nawala road for our flash mob because our target audience are the people who live around Nugegoda and for that we had to take permission from the Difference ministry. Our next goal was arranging video cameras, Music tracks, sounds and more people to dance. All these responsibilities we delegated among our group members. As for the event date we selected 22nd Saturday evening, since a lot of  people visit the jogging path in the evening. There were 12 people who participated for our flash mob and we practiced it on Saturday morning at our University premises.

After arranging all the stuff we visited Nawala park at around 4.30. There were five boys and 7 girls  and among the 7 girls 6 were wearing Saloon liyo t-shirts. We managed to get three banners done which says, "Like us on FB", " Follow us on Twitter" and " Follow us on Youtube" to show the crowd at the end of our dance.After that we set all sounds equipments  and cameras and we played music, we ran from different corners to the dancing spot and some of our other members joined from the crowed.Then we started to dance together and we did it for a duration of five minutes. At the end of our dance we showed our three banners to the audience and we disappeared from that place. 

Lastly we fine tuned the video and uploaded it to our Youtube channel and share among our all pages.It was a new and exiting experience for all of us.


     


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