Webinar on Search Engine Optimization

Hi my dear readers, I’m going to share my first-hand experience on a webinar. Actually it was a really interesting session because as a Sri Lankan undergraduate we never had the experience of distant learning. So I would like to thank Mr. Suranga Priyashantha and Mr. Amitha Amarasinghe for giving us the opportunity to engage in a valuable lesson. I think this post might be very fascinating than my previous posts thanks to the live experience.

For today’s business, technology plays a critical role in all the functions. With the arrival of social media, researchers have proved that customers spend more and more time online to absorb new and updated information. Marketers have been motivated on using social media, online and mobile advertising to promote their products and services. 

The topic which we discussed in our lecture was SEM (Search Engine Marketing) that means “marketing in search engines”. Simply the ability of providing company information or product information once the visitor search for terms (key words) relevant to that website. Under that we talked about two topics. They are;

• Search Engaging Optimization (SEO)
• Paid Advertising on Search Engine/ Pay Per Click (PPC)

 The entire lecture was mainly focused on SEO, its uses and the importance. SEO means “the process of affecting the visibility of a website or a web page in a search engine’s "natural" or un-paid ("organic") search results’. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users”.

I browsed this definition from http://en.wikipedia.org/wiki/Search_engine_optimization.

PPC means “the process of attracting visitors to the website by purchasing ad space on search engine results pages “according to Mr. Priyantha’s point of view.

Once I think of the word “search” the first thing which comes to my mind is “Google” and it is general to everyone. It is the best way of answering problems in consumers or surfers mind. Now it has become a customers need, and day by day it’s swelling rapidly. As a result of technology development ‘search’ can create problems to customers. That means it makes consumers to buy some products and services without special requirements, (E.g- e-bay). The most important thing of ‘search’ facility would be the ability to create “Zero Movement of Truth” that means without physically monitoring, consumers can gather information just by Googling. 

Finally we talked about Key Success factors and four key process involved in SEO. 

As for conclusion I can say the experience was very interesting plus informative. And hope to be a part of more webinars in the future not only for education but in the corporate world too.

Cheers!!!