My First experience on Flash Mob

Hi friends today I'm going to talk about one of my real experiences. First of all I would like to thank Ms.Samanthika, Mr.Amitha and all other lectures who shared their knowledge on digital marketing.

According to our Digital marketing lecture content we have to maintain our personal blog for our individual assignment and a digital marketing campaign for a particular company which we can select to do our group assignment.

Therefore as a group we selected "Salon Liyo" which is situated at Nugegoda for our group assignment.The ultimate objective is to attract more customers for our selected organization by using tools which we learnt through the lecture Digital marketing series. To achieve this target we did lot of e-marketing campaigns like Facebook page, Twitter account, Liyo website, SMS campaign, Facebook advertisement, YouTube channel and a flash mob. Among all those activities flash mob was a very exciting experience because we had to be organize it and do it in a very short time period. It was an amazing experience in my ever life.

We selected the Wetland Park in Nawala road for our flash mob because our target audience are the people who live around Nugegoda and for that we had to take permission from the Difference ministry. Our next goal was arranging video cameras, Music tracks, sounds and more people to dance. All these responsibilities we delegated among our group members. As for the event date we selected 22nd Saturday evening, since a lot of  people visit the jogging path in the evening. There were 12 people who participated for our flash mob and we practiced it on Saturday morning at our University premises.

After arranging all the stuff we visited Nawala park at around 4.30. There were five boys and 7 girls  and among the 7 girls 6 were wearing Saloon liyo t-shirts. We managed to get three banners done which says, "Like us on FB", " Follow us on Twitter" and " Follow us on Youtube" to show the crowd at the end of our dance.After that we set all sounds equipments  and cameras and we played music, we ran from different corners to the dancing spot and some of our other members joined from the crowed.Then we started to dance together and we did it for a duration of five minutes. At the end of our dance we showed our three banners to the audience and we disappeared from that place. 

Lastly we fine tuned the video and uploaded it to our Youtube channel and share among our all pages.It was a new and exiting experience for all of us.

     

      Share your ideas with me.......:) : )  

How FMCG brands can reach to the right target audience using Google display network

Hi friends!! today I'm going to talk about little bit different topic but it's not a new to us. This week topic is about the effective selecting of TG by using display adds on Google display network. First of all we look at the idea of Google display network "Google's network for displaying sponsored ads besides its search engine. This can include YouTube, other social media, Google partnering websites and other Google properties. The Google network supports all ad formats and can provide demographic targeting. There are different ad formats in Google display network and it supports to indicate ads on a different placement such as news sits, blogs and other niche sits across the internet.

      
These ads which can be in text, image, video or niche media format can be targeted automatically according to the key word you select.I hope now you all have a good idea about Google display network then I'm going to explain you about how it apply to the FMCG sector. There is no specific age group for fast moving consumer goods sector because all most all the people engaging with them even infants too.Therefore it's not a very difficult target to achieve and its' an easy access tool available for design and broadcast companies banner advertisement. Not only that but also Google ads help to create awareness for trendsetters or new comers the main reason behind that is the internet engagement of the consumers increase rapidly. And also the development of technology help to marketers create their ads in a more attractive way.  

  

When creating Google ads, marketers want to think about some factors to address right audience at right time.

• What is the product or service do you want to promote - Because marketers can create separate ads for the different product lines based on their nature.
• Where do you want your ads to appear - Here also marketers can elect to show ads on both search and display networks or only the display network then can select places where you want to show your ads.
• What are your bidding and budgeting preferences - Here marketers want to set maximum daily budget for campaigns.

Some times people ignore Google ads therefore marketers should have a ability to create ads more creatively. Because Google ads help to  create awareness about products, generate more sales to the companies, good tool to grab special place on consumers mind and also help to create brand loyalty. 

The following chart will show the power of Google ads on FMCG sector according to the 2012 statistics.

   

As a conclusion I recommend that every company want to measure their performance on google ads and want to take relevant actions (whether the ads appear in a relevant places or if not want change it and is their any impact to the sales like wise)Therefore its' better to start google ads on lower budget..  
     






















  

The power of Viral Videos..

Hi friends hope you all are doing well.Welcome you to my seventh blog post. This week's topic is a really interesting topic because we have a freedom to write under any topic which we like so I have written a blog about "How viral videos affect brand". I hope you will be able to grab a good knowledge about this new trend.

In simple terms Viral Video means "videos becoming popular through the process of internet sharing, typically  through video sharing websites, social media and emails. Viral videos became more popular with the development of social media. Now it has become a common trend. The best example is  PSY Gannam style video. There are lots of people interested in that video all around the world as result of high sharing. Not only that but also the marketers converted it as a good opportunity for their business purposes. Following is that video.

  
We are not defining all videos as Viral videos, to become a viral there is a process its as follows. For instance my friend tells about a video which he has seen, then I watch it and likewise I pass it on to my friends through websites, social media or emails. Then they watch and like it and forward the link or clip to more people. The popularity of the video spreads like a "virus", that's where the word "Viral" can be applied to describe this phenomenon.   

 Business also can yield benefits if they make right type  of videos.There are lots of  ways to create viral videos one way is "Slice of life". The best example is singing cat and dancing babies phone application video, they are entertaining, shocking or inspiring videos that have no other purpose than to amuse the audience for as long as they can.There are some other ways "talent and skill" that means use exceptional singers, musicians, artists, performers, dancers and draw a lot of attention.Use "celebrities" is also a another type of viral video.
It will help the business to go beyond their current situation.The best example is 'The old spice guy" video campaign as a result of that viral campaign they attracted a lot of attention all over the world.

   














basically viral videos are based on two platform.They are funny and serious so business people can provide genuine values to viewers not only funny stuff. As a example "how to bake a cake" ,"how to apply light makeup" and etc.it will help to create good account of you and your business in the minds of your prospects.It will create different benefits to the company;

• Massive exposure - Since YouTube is the second biggest search engine on the web this puts videos in a strong position to get viewed from highly motivated prospects.As well as if a video is more popular and well optimized it can gett on the first page of Google's universal search results.
• Low investment cost.
• Built authority.
• Better brand recall.
• Big inbound traffic boost - YouTube and other sharing videos allow to post a link back to your website in the description section of each video therefore it will direct you to the relevant place without any traffic.

Since viral videos create more benefits to the companies I believe that this is good way to communicate brand with a good impression. And also it has strong ability to influence on brand now a day..

Thanks for your time...good luck!!  

How to target a niche audience with Facebook advertising...

Itz time to Digital Advertising

Hi pals !!! hope you all doing good....welcome you all to my sixth blog post..I'm pretty sure that you all enjoy this post than my other post because this is really interesting topic for Google innovators.Facebook is a very effective tool for marketers for doing advertising because ;

By hearing the above video you can have a good idea about effective Facebook usability. Facebook is a good tool to achieve niche audience because by using facebook we address right audience at right time in a very cost effective manner. But, since Sri Lankan's face book majority is youth, marketers have to think twice before setting  an advertisement because it should be more relevant.
There are two types of face book ads;

• One is small advertisements that come up on right hand side bar when you in FB.
• Second one is sponsored stories that come in the news feed in your home page.

    

There are three steps to follow when creating FB ad.

• Build your FB page

It is free way to communicate with customers.

• Connect with People

Get people to like your page by creating several ads

• Engage your audience.

Post quality updates and promote your posts with ads to connect customers and their friends.

As a part of facebook ad we can create a FB page to promote business and maintain loyal customer data base.

To create FB ad you have to select "Create an Ad" on your FB page after that you have to enter URL of a FB page. People can have a lots of benefits because of FB ad ; they can generate likes and  more clicks. Then you can add headline, text and images.Then we move to more important part of this process that is choosing the audience. It allows us to select target audience based on different bases like location, gender, age, connections and so on.

There is a freedom to adjust our campaign according to our wish, finally we move to deciding the budget. It allows us to maintain daily budget limit or life time budget.It will help to control our promotion cost.

    

This is the way to create customized Facebook Ad. You can just try it up...have a great time...

Just share your ideas with me  :)  :)