How to target a niche audience with Facebook advertising...

Itz time to Digital Advertising

Hi pals !!! hope you all doing good....welcome you all to my sixth blog post..I'm pretty sure that you all enjoy this post than my other post because this is really interesting topic for Google innovators.Facebook is a very effective tool for marketers for doing advertising because ;

By hearing the above video you can have a good idea about effective Facebook usability. Facebook is a good tool to achieve niche audience because by using facebook we address right audience at right time in a very cost effective manner. But, since Sri Lankan's face book majority is youth, marketers have to think twice before setting  an advertisement because it should be more relevant.
There are two types of face book ads;

• One is small advertisements that come up on right hand side bar when you in FB.
• Second one is sponsored stories that come in the news feed in your home page.

    

There are three steps to follow when creating FB ad.

• Build your FB page

It is free way to communicate with customers.

• Connect with People

Get people to like your page by creating several ads

• Engage your audience.

Post quality updates and promote your posts with ads to connect customers and their friends.

As a part of facebook ad we can create a FB page to promote business and maintain loyal customer data base.

To create FB ad you have to select "Create an Ad" on your FB page after that you have to enter URL of a FB page. People can have a lots of benefits because of FB ad ; they can generate likes and  more clicks. Then you can add headline, text and images.Then we move to more important part of this process that is choosing the audience. It allows us to select target audience based on different bases like location, gender, age, connections and so on.

There is a freedom to adjust our campaign according to our wish, finally we move to deciding the budget. It allows us to maintain daily budget limit or life time budget.It will help to control our promotion cost.

    

This is the way to create customized Facebook Ad. You can just try it up...have a great time...

Just share your ideas with me  :)  :)